People’s lifestyles, careers, and perspectives on the world are evolving. Because of recent world events, technological advances, and leading proptech companies like Blueground, flexible living is not only a reality but becoming more of the norm.
After all, flexible living is currently just 2% of the residential market but is expected to reach 20% globally by 2035. This increase in flexible living is creating a shift in the conventional idea of a “home.” In this article, we’ll delve into the causes of this change and how this significant development could create more opportunities for you.
Multiple factors have led to the explosive growth of flexible living
Technological advancement and widespread availability of internet access have contributed greatly to this shift, enabling seamless remote work and communication for teams. It’s a change that’s here for good. Evidence of this includes companies offering remote work opportunities to attract top talent and fewer short-term business trips. Instead, gaining in popularity are “work-cations,” which blend business and leisure time in a unique setting or desirable location.
Also, the COVID-19 pandemic forced companies to embrace work-from-anywhere models and resulted in more digital nomads than ever before. With this newfound freedom from office locations, workers now have a greater opportunity to live and work wherever they please. In fact, a recent survey of Blueground guests reflected this trend. The study showed that many guests who have tried this lifestyle prefer to continue it, with 44% choosing to extend their lease beyond their original plans, compared to 39% in 2019.
Flexible living solves the current tediousness of renting an apartment
Technology has made it simple for those searching for housing to browse available listings, take virtual 3D tours, reserve their desired property, and handle all aspects of the rental process from start to finish. This includes managing move-in details, apartment specifications, and maintenance requests through one convenient platform. Furthermore, tenants are given the freedom of flexible agreements and can avoid long-term commitments. Blueground is contributing to this trend of flexible living by providing access to thousands of ready-to-live-in apartments in sought-after locations, available on terms that meet the needs and preferences of guests — all at the touch of your hand via the Blueground guest app.
Blueground makes flexible living a reality
We help our guests feel at home and free to roam, with our ultimate goal being to have apartments in every capital city around the globe, allowing people to live flexibly no matter what place on the map they decide to call home.
Increased demand leads to more opportunities
Of course, demand is increasing, so we need to expand our offerings as well. The global residential rental market is valued at $2T+ and growing. This makes it essential for proptech companies like Blueground to expand offerings, especially in major cities around the world. Because of this tremendous demand, we aim to continue developing our best-in-class network of turnkey apartments around the world, enabling us to serve our corporate clients and individual guests in more locations as soon as possible.
In order to accelerate the development of our global network, on top of our organic growth and acquisitions strategy, we’re launching our partnership models and offering potential partners exclusive development rights for new cities. Blueground offers two partnership models, ‘Blueground Franchise’ and ‘Managed by Blueground’ as we build our presence over the next years in all major cities throughout APAC, EMEA, and LATAM.
This program provides partners with a 360 toolkit of systems, resources, and services across technology, global marketing, global corporate sales, operational business set-up, business intelligence, design, and supply chain. In addition to access to Blueground’s world-class tech-enabled operating platform, franchise partners can take advantage of our powerful global marketing systems and our strong global network of clients to consistently drive strong results.
Managed by Blueground
We operate thousands of properties worldwide in multiple cities across four continents, making us the largest and most experienced flexible living operator in the world. Blueground management ensures seamless integration with our systems, driving revenue for your Blueground business while realizing efficiencies in alignment with ownership’s goals.
Partnering with Blueground ensures a high return on investment through our cutting-edge technology and established global customer base. We offer world-class operational support and highly effective global marketing and sales as well. In other words, through our models, we ensure the success of our partners.
This opportunity would be perfect for several different kinds of partners, including individual entrepreneurs, HNWI entrepreneurs (family offices/conglomerates with a diversified group of companies), and more.
Learn more and explore franchisee benefits.